Belle Glos “The Beautiful Pinot” Campaign & brand platform update was created while I was consulting at Weholden Agency. Along with principals Erich Weiss, Chris Holden and team, I provided visual and content concepts with the goal of revamping Belle Glos’s brand image to cater towards a younger, more upscale, modern-day lifestyle and consumer. Responsibilities included coproducing the photography and video content effort, vignette ideation, art direction and design of the printed materials, and overall look and feel of the campaign. Special thanks to Weholden for including me in the project, to the amazingly talented photographer Mike Persico, Carina Romano for helping us to identify real couples in our community while the world was isolated during the pandemic. Additional thanks to all of our friends who were willing to show up and make out in front of a bunch of people wearing masks. For more, visit @weholden and belleglos.com.