Working with the Weholden and Sweet Amber Distilling team on Metallica and the late Dave Pickerell’s Blackened American Whiskey brand update, packaging design and 360˚ campaign was an amazing experience—especially while figuring out how to keep it all rolling when the pandemic hit. From designing specialty packaging, writing brand manifestos, concepting and producing advertising, social media, radio spots, broadcast commercials and other marketing campaigns — it truly was a masterful collaboration. Thanks to @Weholden and Jimmy North and the Blackened American Whiskey Team.
Credits
Writers: Chris Holden, Erich Weiss; Consultant for Weholden (Concept, Creative & Post Direction): Louis Tumolo; Blackened CD: James North; Distillery Footage: Evan Owen Dennis, Albert Salas, Rik Zang; Still Photography: Danny Clinch; Music: Metallica; Post: All Ages Productions; Product Photography: CharlieW; Designers: Louis Tumolo, Mary Zuppo…and many more.
Had the pleasure of working with the talented folks at Heavy Content on their brand and campaign effort for University of Wisconsin Madison.
ROLLING STONE FILMS + EVERYBODY
Rolling Stone Films creates enjoyable and informative content featuring a wide range of talented artists and subjects. As a music lover who grew up scouring the pages of every music magazine out there, it was a true pleasure to design and animate the graphic cards and titles for “Rolling Stone Films Presents Sheryl Crow: Live at the Bluebird Café.” Great work by director Josh Swade and my pals Chris Mcglynn (Editor) + Dave Bauer (Color Correction)
Editor: Christopher Mcglynn / christophermcglynn.com
Graphics + Animation: Louis Tumolo (EVERYBODY) / everybodybrands.com
Color: David Bauer / davebauereditor.com
Related Capabililties:
Creative Concepts & Boards
Video Production Planning, Budgeting & Direction
Content Capture & Media Day Planning & Management
Hands On Video Production, Editorial & Audio
Video Direction: Talent & Subject Interviews, B Roll, etc.
2D Animation & Stop Animation
Script & Post Copy
Art Direction & Design
Organic & Growth Creative Strategy
UPRIGHT CITIZENS BRIGADE (UCB) opened their first improv theatre in 1990, sights set on bringing chaos to the world while eschewing conventional norms. It worked. Today, the legendary group of improv performers, artists, comics, fans, students and friends has grown into a community like no other. Collaborating with UCB on their complete brand overhaul and visual identity system was a puzzle that was as fun as it was challenging. DON’T THINK!
Creative direction and content planning for video and photography shoot for Sunday Night Football on NBC. The photos and video content were strategically captured with the intention of being used across multimedia promotions and in game broadcasts. Directed NFL talent for video and photography shoot along with production company and still photographer.
Samples of freelance creative director and hands-on digital design and advertising conceptual and final work for Publicis Groupe, Digitas Health and Saatchi & Saatchi Wellness agencies.
https://www.moretoadhd.com/
