Louis Tumolo: Creative Direction & Concept, Art Direction, Copy (Campaign Tagline), Video Editing, Motion Graphics and Composite work, Music Selection & Audio Mix. Multiple iterations (single and multiple team/s) including format, length and content across digital, paid social, linear (broadcast) and streaming placements..

Related Capabililties:
Creative Concepts & Boards
Video Production Planning, Budgeting & Direction
Content Capture & Media Day Planning & Management
Hands On Video Production, Editorial & Audio
Video Direction: Talent & Subject Interviews, B Roll, etc.
2D Animation & Stop Animation
Script & Post Copy
Art Direction & Design
Organic & Growth Creative Strategy

Louis Tumolo - Healthcare Creative Samples

Working with the Weholden and Sweet Amber Distilling team on Metallica and the late Dave Pickerell’s Blackened American Whiskey brand update, packaging design and 360˚ campaign was an amazing experience—especially while figuring out how to keep it all rolling when the pandemic hit. From designing specialty packaging, writing brand manifestos, concepting and producing advertising, social media, radio spots, broadcast commercials and other marketing campaigns — it truly was a masterful collaboration. Thanks to @Weholden and Jimmy North and the Blackened American Whiskey Team.

Credits
Writers: Chris Holden, Erich Weiss; Consultant for Weholden (Concept, Creative & Post Direction): Louis Tumolo; Blackened CD: James North; Distillery Footage: Evan Owen Dennis, Albert Salas, Rik Zang; Still Photography: Danny Clinch; Music: Metallica; Post: All Ages Productions; Product Photography: CharlieW; Designers: Louis Tumolo, Mary Zuppo…and many more.

Had the pleasure of working with the talented folks at Heavy Content on their brand and campaign effort for University of Wisconsin Madison.

Belle Glos “The Beautiful Pinot” Campaign & brand platform update was created while I was consulting at Weholden Agency. Along with principals Erich Weiss, Chris Holden and team, I provided visual and content concepts with the goal of revamping Belle Glos’s brand image to cater towards a younger, more upscale, modern-day lifestyle and consumer. Responsibilities included coproducing the photography and video content effort, vignette ideation, art direction and design of the printed materials, and overall look and feel of the campaign. Special thanks to Weholden for including me in the project, to the amazingly talented photographer Mike Persico, Carina Romano for helping us to identify real couples in our community while the world was isolated during the pandemic. Additional thanks to all of our friends who were willing to show up and make out in front of a bunch of people wearing masks. For more, visit @weholden and belleglos.com.

UPRIGHT CITIZENS BRIGADE (UCB) opened their first improv theatre in 1990, sights set on bringing chaos to the world while eschewing conventional norms. It worked. Today, the legendary group of improv performers, artists, comics, fans, students and friends has grown into a community like no other. Collaborating with UCB on their complete brand overhaul and visual identity system was a puzzle that was as fun as it was challenging. DON’T THINK!

ROLLING STONE FILMS + EVERYBODY
Rolling Stone Films creates enjoyable and informative content featuring a wide range of talented artists and subjects. As a music lover who grew up scouring the pages of every music magazine out there, it was a true pleasure to design and animate the graphic cards and titles for “Rolling Stone Films Presents Sheryl Crow: Live at the Bluebird Café.” Great work by director Josh Swade and my pals Chris Mcglynn (Editor) + Dave Bauer (Color Correction)

Editor: Christopher Mcglynn / christophermcglynn.com
Graphics + Animation: Louis Tumolo (EVERYBODY) / everybodybrands.com
Color: David Bauer / davebauereditor.com